(images via: tony demarco)
Outdoor advertising is so ubiquitous in almost every urban setting around the world,it’s difficult to walk down a street, take an escalator or sit on a bench without getting slapped in the face with one product or another. But the city of São Paulo, Brazil is like an advertising ghost town: all of its billboards stand oddly blank and empty.
In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising – even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.
(images via: eduardoZ)
“The Clean City Law came from a necessity to combat pollution . . . pollution of water, sound, air, and the visual. We decided that we should start combating pollution with the most conspicuous sector – visual pollution,” said Kassab.The results are astounding: gone are the 50-foot lingerie ads and oversized neon signs a la Times Square. In their place are strange vacancies, gaping holes… space. Suddenly, the architecture and natural scenery come into sharp focus.
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